Nissin Noodles
Nissin Foods is now a household name not only in Japan, but also in Asia and around the world. The confidence the brand gives to its customers can be reflected in its market share. By 1989, “Cup Noodles” had already gained 70% of the cup type noodle market in the US!
To explore the full potential of the overseas market, Nissin has set up manufacturing plants in different parts of the world to create taste cater for different local markets. For example, the cheese-favoured noodles are a huge success in the US!